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William Hill hoops partnership deal with the NBA

The National Basketball Association (NBA) and William Hill, one of America’s leading sports book operators, have announced today that the NBA will now be making William Hill a Proud Proud partner while also being an Authorized Sports Betting Operator of the NBA in the United States.

As part of the agreement, it will see William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the United States. Also, William Hill will be promoted across the NBA’s digital assets including NBA.com, the NBA app, and all the NBA’s social media platforms.

Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA said: “William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA.

“We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”

Dan Shapiro, Vice President of Strategy & Business Development of William Hill US added: “We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalized wagering on NBA events. The NBA has been a leader in recognizing the benefits of a legal sports betting market.

“We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”

While William Hill is an industry leader with 85-years worth of history in the space William Hill is internationally recognised as an innovative pioneer in sports and sports betting.

After the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has continued to lead the United States expansion of sports betting and now began to have  operations in 10 states. The company currently accepts one out of every four bets placed in the U.S.

Throughout the partnership, William Hill and the NBA will collaborate on best-in-class practices to protect the integrity of NBA games.

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