Restrictions are still ongoing in the UK, and it looks like they will be a part of our lives for some time to come. How are we supposed to be able to market successfully in the current climate? It might be easier than you imagine thanks to the world of affiliate marketing.
Here are some of the reasons why affiliate marketing will be of benefit to you as restrictions continue on.
Easy to set up
An affiliate marketing program does not require a full advertising team to handle campaigns like what we would see with a typical ad campaign. You might have to provide some materials that you wish affiliates to use in their campaigns, but the majority of the heavy lifting so to speak is done by them.
Your focus will be on sourcing and selecting high-quality affiliates. This will be something that is relatively low-cost but should be able to give you a network of affiliates willing to work to your standards.
Pay for results
One of the best reasons to look into affiliate marketing is that you pay for results. Marketing is not cheap, and it can be costly to set up ad campaigns and other means of attracting attention to your brand.
Affiliate marketing is a great cost-effective option as you only pay affiliates for the results they drive. Whether it is conversions, clicks, or any other metric, an affiliate program needs only pay out when there is something to pay for. In terms of ongoing costs, you won’t find much lower ones than what we see in affiliate marketing.
In traditional marketing, if a campaign does not work out then you are going to see a drain on your resources. You need to keep a close eye on your analytics to ensure that such marketing campaigns are going to be a success, as you want to get a good amount of traffic in relation to the money that you have spent.
As mentioned above, with affiliate marketing you only pay for results. It is your affiliates who will be paying for ad space, not your brand itself. Marketing budgets for the past few years have been tight, especially as competition has grown in the online world and restrictions have shifted where the average consumer spends their money. Affiliate marketing is a low-risk option that many should consider if they need to have a tighter budget.
The restrictions and all the changes that they brought with them made many people rethink their careers. A lot decided that they wanted to try something new, and this led them to look into opportunities available to them in the digital sector – including in marketing.
As a result, we have seen many new affiliates take their first few steps into the creative world within the past year. For both existing affiliate brands and new ones setting up their structure themselves, it means that there has been a host of new affiliates looking to make their mark on online platforms. Could your program be the right one for them?
The right traffic
Rather than worry that traffic is going to come from everywhere across the internet, affiliate marketing allows you to direct traffic from the sources you want the most. This is because you get to pick your affiliates yourself, and you will be able to choose affiliates who have audiences who best align with your brand.
For example, if you have a fashion brand, you will be able to choose affiliates who match your target demographic for the clothes you sell. They, in turn, will then be able to market for their audience who are interested in that type of fashion. It is a great way to ensure that your business is seen by the people who are likely to be most interested in it.
An affiliate marketing program is also a great choice as you can scale it up and down as easily as you like. Would you like to put more effort into it just now, when restrictions mean that other marketing paths might not be so viable? Want to scale things back when restrictions begin to drop again? Both paths could be in the future of your brand.
You might even find that your affiliate marketing program is easier to scale back and forth than other parts of your business!
Create an affiliate program today
An affiliate marketing program could be the perfect option for you as UK restrictions block off other advertising options and potentially leave you with a limited budget. All brands can benefit from what affiliates could bring for you!
Want some help setting up and growing your affiliate brand? Get in touch with our agency to get started today. Do you also want to learn important skills and gain insights to help you master the world of affiliate marketing? Register for the AffiliateINSIDER Summit today!