Affiliate Insider Attribution

The Affiliate Marketing Podcast – The story around Attribution

We’re back with another episode of The Affiliate Marketing Podcast! This week Lee-Ann was joined by the Co-founder of LinkConnector Choots Humphries. Choots has two decades worth of experience in entrepreneurship and affiliate marketing. His experience has allowed him to become an expert on the attribution model to enhance affiliate marketing. This can be highlighted through the success of his company – LinkConnector.

LinkConnector is currently redefining the Affiliate Marketing industry as one of the fastest-growing Affiliate Marketing Networks. The company provides a gateway for online merchants to grow brand awareness, revenue and customer acquisition on a pay-for-performance basis via partnerships with forward-thinking affiliates. 

Listen to find out more about: 

  • How LinkConnector was born 
  • Key things to ask yourself before starting the attribution model 
  • How an attribution model would work for an international global brand 

[06:00] – What is the attribution model and why is it so important? 

[11:30] – Choots discusses how to manage partner relationships 

[15:30] – What is the impact of tracking attribution?

[22:00] – Listen to Choots’ View on affiliate marketing

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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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