Another week means another Affiliate marketing podcast! This week we are grateful to be joined by David Puha – Head of business development at Dognet. Dognet is a local affiliate network that has found huge success by simply understanding the market in Eastern Europe. Since the company was founded, they have covered 831 campaigns and have 5,296 publishers. David has managed to become one of the top players of affiliate marketing in CEE regions such as the Czech Republic, Romania, and Hungary. All through his vast understanding of localisation.
David gives valuable information on where he predicts Dognet to go in terms of being market leaders based within these regions. He further discusses why localisation in these regions is extremely important to understand when trying to perform affiliate marketing.
Listen to hear about:
- How important brand trust is in CEE markets
- Is there an opportunity in this region for new affiliates?
- Affiliate events in the CEE region
[05:40] – David discusses the importance of localisation
[08:20] – Listen to hear about how influencer marketing is being approached in this market
[15:30] – Why should you consider working with an affiliate network when deciding to enter a new region?
[18:30] – David predicts different trends that we will see in 2022 within eastern Europe
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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!