Helio Gaming, a lottery supplier offering multiple API functionality with which to integrate existing gaming platforms, affiliate management and other marketing automation tools, has teamed up with Microsoft to utilise its cutting-edge Azure cloud platform.

Helio, along with its lottery operator partners, is one of the first companies within igaming to use the platform and benefit from its scalable hosted system.

Microsoft Azure is a cloud-based computing service that supports a variety of applications through its network of managed data centres, allowing for security, transparency, scalability, and high-level infrastructure.

Richard Mifsud, CEO at Helio Gaming, said: “We are delighted to be hosting our content through Azure. Unifying our business channels with this software allows for a seamless transition for all our teams and smoother integration across Microsoft’s secure environment.

“Azure allows us to reduce time to market, increase reliability to the highest percentile, and distribute our services globally with ease. As one of the very first in iGaming to use Azure, we look forward to seeing the benefits it brings to both us and our customers.”

Malta-based Helio now offers a number of customisable lottery games including daily, weekly and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.