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STS continues expansion strategy with Better Collective affiliate contract

Polish betting operator, STS has announced that it has agreed an affiliate contract with Better Collective, meaning the group will now have a stronger presence on a number of “crucial” websites

The deal will also allow STS to continue its strategic targeting strategy of its “profiled range of recipients, following on from the sports betting affiliate Better Collective extending its presence in the regulated Polish market, after the acquisition of Goal.pl Group and related assets.

Michał Kopeć, Head of M&A at Better Collective, commented: “​​Better Collective is working with leading sports betting operators across most European markets.

“Entering into a similar partnership with the biggest Polish bookmaker is a natural step for our company, especially considering our latest acquisition of Goal.pl Group. We’re convinced that our experience from other markets in Europe will be beneficial in [the] agreement.”

STS, who enjoys an almost 50% market share in its home market, offers betting opportunities over numerous leagues spanning over 20 sports, in addition to esports, whilst also broadcasting in excess of 2,000 sports events per month via its STS TV platform.

Mateusz Juroszek, Chief Executive Officer of STS, added: “We permanently seek and implement innovative solutions that result in dynamic development of STS. We strive for a maximum use of online traffic, as well as an effective development of [our] partnership network by gaining valuable publishers.

“As the leader of the Polish bookmaker market we have decided to start a cooperation with an experienced entity, representing the portals that are important from our point of view.”

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