Affiliate tracking

The 3 best new tools for affiliate tracking and performance management in 2021

As an affiliate manager or merchant, tracking and performance management should be at the forefront of your affiliate program. But with thousands of tools to choose from, it can be difficult to know where to begin. During the process of shopping around for an affiliate tracking and performance management tool, you must compare features, functionality, and pricing. You must then weigh up the pros and cons of each tool before making an informed decision. Continue reading to familiarise yourself with the best new tools for affiliate tracking and performance in 2021.


Refersion is one of the latest, and most popular, tools for affiliate tracking and performance management. It was founded in 2014 but has climbed the ranks to become a key player in the affiliate marketing industry with over 500,000 clients and counting. This is largely due to its simplified payment solutions that allow you to convert loyal customers and clients into affiliates. You can then track their progress as well as any sales they complete in the process. If you are unfamiliar with what the process of affiliate tracking and performance management entails, this handy platform can provide you with much-needed useability, flexibility, customisation, and optimisation.

Refersion was designed with e-commerce in mind but can be applied to businesses within a wide range of industries and sectors on a global scale. If you are looking for a tool to assist with affiliate tracking and performance management that provides speedy payouts, first-class customer support, and can be seamlessly integrated with all major e-commerce platforms, Refersion tops the list. However, if you are on the fence, they offer a 14-day free trial so you can enjoy its wide-reaching benefits whilst you make a decision. If you are happy to proceed, prices start from only $89 (£64) per month.


As an affiliate manager or merchant, Kartra should be one of the first tracking and performance management tools on your radar. In addition to providing a series of automated solutions for a wide range of marketing needs, it also offers a number of never-before-seen features for affiliate management including customer relationship management, email marketing, website hosting, and funnel building, just to name a few. As a result, you can strengthen your relationship with your existing affiliates by incentivising, paying, communicating, managing, and tracking them on a personal level.

If you are looking to expand upon your existing affiliate base, Kartra can also assist with recruitment. When it comes to commissions, affiliates can be compensated based on the number of sales they have driven or by lead generation with the option you choose largely based on personal preference as well as your short-term and long-term goals for the business as a whole. It may also benefit you to establish multiple commission tiers and a custom landing page for your affiliates. If you are on the hunt for an affiliate tracking and performance management tool that provides all-in-one functionality, royalty-free images, and first-class training videos, Kartra should be your first, and only, choice. Prices start from $99 (£71) per month for the Starter package, $199 (£143) per month for the Silver package, $299 (£216) per month for the Gold package, and $499 (£360) per month for the Platinum package.


iDevAffiliate is a leading affiliate tracking and performance management tool recognised for its useability and first-class affiliate management solutions. It was launched over 20 years ago in 1999 and, as a result, has driven traffic, boosted sales, and bolstered SEO rankings for countless brands on a global scale. With the option to customise your commissions and alternate between over 100 primary payout levels, you can choose between flat rate and percentage payouts, recurring payments, pay-per-click, and even pay-per-action so you can manage your affiliate program at a pace that suits you. You can also assign affiliates a unique coupon code for greater in-depth tracking from start to finish.

If you are interested in social media marketing, iDevAffiliate provides solutions for social media sharing, SEO, SEM, and localisation. It can also be integrated with existing third-party platforms, such as direct payment providers, traditional shopping carts, landing pages, and WordPress plugins. As well as this, it also includes a series of built-in fraud prevention tools so you can filter our suspicious leads from the very onset. As a result, it is a great tool for merchants involved in affiliate marketing as well as the wider world of digital marketing as a whole.

If you are looking for a new affiliate tracking and performance management tool in 2021, there are several options to choose from. But with more platforms to choose from than ever before, selecting the right one can seem like an insurmountable task. If you are struggling to decide, Refersion, Kartra, or iDevAffiliate are some of the latest, and greatest, affiliate tracking and performance management tools on the market today.

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