Forming a strong relationship with your affiliates and making sure that you communicate well with them is a vital part of affiliate marketing, no matter what industry or market you operate in. Although if you operate within the iGaming industry this is particularly important as regulations and laws within the industry can change frequently. Affiliates need to comply with regulations that have been set out by governing bodies for operators, in order to prevent breaches or any problems from occurring. Therefore, it is important that you keep your affiliates in the loop with any regulatory changes.
The regulatory landscape of online gaming can be tricky to navigate and understand, even for the most experienced iGaming affiliates. Therefore, as an affiliate manager who oversees the program that they are working in making sure that you keep your affiliate up to date is vital. There are a number of ways that as an affiliate manager you can keep your iGaming affiliates informed and aware of changes that occur within the industry. Keep on reading to find out how.
Stay informed and aware
Firstly, it is important that as an affiliate manager you are aware of any regulatory changes within the iGaming industry yourself. If you are unaware or uniformed of any of the regulatory changes that are occurring within the industry, you will not be able to keep your affiliates informed and communicate with them properly. It is important that you keep up to date with all of the iGaming regulation and law news within the country that you operate in, as these will ultimately affect your affiliates and you how you operate. Regulatory changes are dynamic and can change quickly, therefore it is important that you are aware of the changes at all times. In order to stay informed on all regulatory changes as and when they occur, it may be a good idea for you to keep in touch with governing bodies and they can keep you informed and provide you with insider information.
Keep track of all of the regulatory changes
Another way to effectively keep your affiliates up to date with regulatory changes that are occurring within the iGaming industry is to keep track of all of the changes. Although this might sound simple, doing this can be extremly helpful and will make sure that all of your affiliates are aware of any regulatory changes that may be occurring. Keeping track of regulatory changes within the industry will involve keeping a list of any changes and any key details. For example, when the regulation or law was first proposed, what the changes actually involve and when they will legally come into place. By doing this you will be able to inform all of your affiliates and make sure that they are prepared for these regulatory changes before they are out in place.
Send out a newsletter
A great way to keep your affiliates up to date and informed on any regulatory changes that are occurring in iGaming is to send them a newsletter. It is known that within affiliate marketing one of the best ways to keep in contact with a group of affiliates is through email. Not only is it easy and free to do, but it also means that you can keep a record of everything that you are sending to your affiliates, and it also allows you to send information to multiple affiliates at once. Therefore, it might be wise for you to send your iGaming affiliates a newsletter through an email to keep them up to date on any regulatory changes that may be occurring. Sending your affiliates a newsletter also means that they are provided with all of the relevant regulation information and have something to refer back to at all times.
Provide the relevant tools and guidance
Now that your affiliates are aware of the regulatory changes that are occurring within the iGaming industry it is important that you provide them with the right tools and guidance for when the changes come into force. This may involve talking your affiliates through how the regulatory changes will affect them and how they operate, as well as providing any tools or equipment that they may need to implement these changes. By doing this it will ensure that your affiliates are prepared and they regulatory changes are implemented seamlessly.
As you can see, there are a number of things that you can do to make sure that your iGaming affiliates are up to date with any regulatory changes that are occurring within the industry. By following these steps, you will ensure that your affiliates stay informed on all regulatory changes and are prepared for when they come into place. It also means that you and your affiliates will avoid any breaches and will prevent problems from occurring.