Affiliate marketing on Instagram has exploded in recent years. It has paved the way for a growing number of influencers and brands to come together and influence consumer behaviour on a global scale. But with so much to learn, it can be difficult to know where to begin. By familiarising yourself with a number of key tips and tricks, you can maximise your affiliate marketing strategy.
Shoot your own content
Shooting your own images can allow you to put your own spin on your Instagram content. If you are wearing a specific product or item of clothing or have organised the shoot yourself, consumers are more likely to form a genuine connection. This can lead to a sale. This also shows brands that you have taken the time to ensure their product looks great and attractive to prospective customers.
Video content has grown exponentially in recent years. Instagram TV, or IGTV, allows users to watch long-form, vertical videos in the palm of their hand. By tapping into current trends and movements, you can engage with a growing number of consumers and boost sales. IGTV can tell stories, demonstrate a product, share tutorials or know-hows, and even interview guests. With videos able to be shot up to an hour-long, can you really afford not to jump on board this trend?
Use coupon codes
Coupon codes are a great way to influence consumers to make a sale. By offering an exclusive discount or coupon code, you can encourage your loyal followers to support you and make a sale. It is also worth remembering that not all coupon codes need to be clicked to be tracked by an affiliate network.
Link from your website to your Instagram and vice versa
This is one of the best ways to maximise your Instagram following in an attempt to generate sales. If your followers are interested in your content, you must inform them that they can also purchase these items. By including a link on your website, buyers can become aware of a wider range of products and all of the information necessary in order to make a sale.
Don’t overemphasise the product
Although the overall goal is to generate interest and sell products, you can do this in a creative way. By shooting in beautiful locations and switching up your content on a regular basis, you can engage with your followers on a personal level and encourage them to shop the products you display. By not overemphasising the product and linking to it in the image description, you can allow your followers to make up their own minds and make an informed decision as to whether or not they are interested in finding out more.
When it comes to selling as an affiliate through Instagram, there is a lot to learn. By following these handy tips and tricks, you can trigger word of mouth marketing and maximise your affiliate marketing strategy today.