Data analysis company Sportradar is partnering up with digital media company XLMedia to provide XLMedia with data to support their affiliate sites. Under the new deal, Sportradar will serve as the official sports data provider to XLMedia with its range of digital collection and analysis products and services.
The deal will see Sportradar’s real time sports data products inform multiple digital properties like SportsBettingDime, SaturdayTradition, SaturdayDownSouth, CrossingBroad, and Canadian Sports Betting with information gathered from both North American and international sports properties.
Sportradar’s head of regional sales in North America, Brian Josephs, said: “This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s high quality publisher partner brands and highly engaged audiences. The dynamic, relevant and engaging products that XLMedia will receive through this partnership will not only resonate with fans and bettors alike, but also aid XLMedia in further monetising their audiences.”
XLMedia’s vice-president of global marketing and communications, Elizabeth Carter, added: “Partnering with an innovative sports technology company like Sportradar is key to XLMedia’s ambition to fuel fan engagement and enrich the audience experience across our sports media and sports betting brands. We’re confident that the premium products Sportradar provides will increase demand from audiences and advertisers alike. Our team is thrilled to expand this partnership and integration over time.”