Betsoft Gaming has further solidified its European presence, signing a comprehensive content agreement with multi-brand, multi-market operator and platform provider Soft2Bet.
Under the terms of the agreement, Soft2Bet – which boasts a 2500-strong affiliate network – will directly integrate all Betsoft games across ten casino brands, reaching regulated markets throughout Europe and the Nordics.
Headquartered in Malta, Soft2Bet has underwent exponential expansion recently. From a starting headcount of three, the company has expanded to more than 100 employees in just two years, a thriving affiliate network, and now turns over in excess of €9 million annually. Fittingly, for a company whose motto is “Win with us,” Soft2Bet’s 7 Stars Partners initiative was earlier this year named Best Affiliate Programme at the EGR Operator Awards.
“We are excited to be joining Soft2Bet’s select pool of content providers at such a pivotal time in their growth,” says Annamaria Anastasi, Marketing Director at Betsoft. “Betsoft has become a trusted partner to many of Europe’s leading operators, giving our in-house teams the experience and the market knowledge to perfectly serve players through each of Soft2Bet’s popular casino brands.”
The agreement also paves the way for further content integration over time, with brands like Alf Casino, Campobet and other upcoming propositions all poised to benefit from new Betsoft releases as they reach the right regulated markets.
“Today, we are introducing a new brand approximately every three months, and we take great care to ensure that each of them has a unique look, feel, and market position” explained Soft2Bet CEO Boris Chaikin.
“To support this extremely ambitious growth strategy, we work with content partners whose games have their own distinct personalities, who can manage direct integrations, and who have a reliable roadmap for the launch of more high-quality content for the foreseeable future. For these reasons and more, we predict a long and successful partnership with Betsoft.”
