Sahara Games (one of the leading iGaming operators in Africa) has partnered with platform provider Pronet Gaming to deliver an omni-channel solution to its customers in Nigeria, Uganda and Kenya.
Creating significant commercial growth
Sahara Games’ new omni-channel solution consists of an online casino, sportsbook, plus a retail platform with its own UI and UX. The casino has over 6,000 slot machines, whilst the sportsbook will cover over 36,000 live events every week.
Colin McDonagh, the Chief Sales Officer of Pronet Gaming, said this in the press release: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.”
“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”
Expanding into the African market
CEO of Sahara Games, Jeff Halloran, also commented: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.”
He continued: “We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”
As the global iGaming market continues to grow, more opportunities should arise for affiliates to expand into Africa themselves.
