Announcing a new partnership, compliance and marketing specialist Rightlander has teamed up with Brand Architects to focus upon brand exposure and the development of a new marketing strategy.
Under the terms of the new agreement, strategic marketing and brand consultancy Brand Architects will work alongside Rightlander to develop a ‘refreshed brand strategy’ tailored towards the brand’s approach, position, personality and tone of voice.
Brand Architects has been spearheaded by Harry Lang, a former marketer with a wealth of experience from his time at bwin.party, Pinnacle and Rank Group. Celebrating the new agreement, Lang commented: “I was absolutely delighted that Brand Architects was selected by Rightlander to lead brand and marketing strategy projects.
“They are the undisputed leader in their field and I’m thoroughly enjoying working with them.”
The duo will also work together alongside one another on the development of a new marketing communications strategy as part of the arrangement.
Rightlander founder, Ian Sims, added: “Harry is a former client of Rightlander, so he already had a great awareness of the benefits we bring to a business, both from a compliance and marketing monitoring perspective.
“He was therefore ideally placed to help define our brand and help develop our B2B marketing strategy in gaming and beyond.