Online affiliate and content marketing company, Raketech, has been given the green light to acquire Finland’s sports listing site TVmatsit.com, strengthening its current offering of online sports TV listing platforms.
The Finnish site will continue to run its current guide to sports broadcasting following the acquisition, as well as beginning to integrate successful aspects of the platform and media strategy across Raketech’s key markets
With the acquisition of TVmatsit.com, Raketech increases its online sports media offering, which currently includes TVmatchen.nu (Sweden), TVsportguide.com (UK), TVsporten.dk (Denmark), TVsportguide.de (Germany), TVkampen.com (Norway) and Esportsguide.com (Global).
Michael Holmberg, CEO of Raketech, said: “We are pleased to acquire TVmatsit.com, a product which complements our existing range of online sports listing platforms. The acquisition is in line with our strategy to offer all product categories in Raketech’s key markets, and until now we have lacked a guide product in Finland.
“We look forward to working with the TVmatsit team to further optimise the product with our content and SEO expertise, and also replicate their successful media buying strategy in other markets.”
The acquisition, which was finalised at a multiple of 5.2x EBITDA, has been valued at a purchase price of EUR 1.6 million, with an additional EUR 0.3 million paid over the next 24 months pending agreed-upon performance targets.
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