Online affiliate marketing network Raketech has announced a new Chief Operating Officer, with Oscar Karlsten joining the team.
Karlsten joined the company from Catena Media and started work on May 1st 2020.
The new COO will be responsible for Raketech’s central operations, product development and investments.
He will also play a role in the group’s creative content, as well as SEO and user experience.
Karlsten has a wealth of professional knowledge, having worked for over 15 years within a number of fields. These include product management, digital marketing, technology, web intelligence and business analytics.
In the past, he has also been the CEO for Swedish company Avantime Group AB.
Raketech CEO Oskar Mühlbach said the following about his new colleague.
“Oscar’s extensive experience within the digital marketing industry brings many valuable insights and expertise to Raketech.
“With him onboard, we have now secured the last piece of the management puzzle and I am very much looking forward to seeing him accelerate our transformation from affiliation only to the iGaming performance marketing partner.”
At Catena Media, Karlsten was the company’s Chief Information Officer and Chief Product Officer. Elsewhere in his professional career, he has worked for a number of prestigious companies – including Google.
He shared his thoughts about becoming a member of the Raketech team, which were as follows.
“I’m incredibly excited to be a part of Raketech. There’s such a positive buzz in the company and after meeting all of the people I can’t wait to add my experience into the mix.
“With the team and strategy we have in place – I truly believe we will reshape performance marketing as we’ve seen it.”
Raketech has been preparing to have a greater influence in performance marketing over the course of this year, having acquired Lead Republik in March.