Kevin Edwards

The Affiliate Marketing Podcast – Networks vs in House: The Big Debate with Kevin Edwards

In the fourth season of the Affiliate Marketing Podcast, we have lined up a whole host of guests who will share their industry insights and this season is our biggest yet! This week, Lee-Ann Johnstone sat down with Kevin Edwards to discuss the trends in the affiliate marketing industry.

Kevin Edwards has worked in affiliate marketing for 19 years, including management of some of the UK’s largest affiliate campaigns across several verticals. Kevin joined the global affiliate network and UK’s largest performance network Awin in 2006 and became the Global Strategy Director in 2014.  In his role, he particularly helps to put together The Awin Report, a goldmine for those in the affiliate industry.

Listen to hear more about:

  • What is Awin and to get an overview of Kevin’s role as the Global Strategy Director
  • How the COVID-19 pandemic has affected brands and the positive consequences or innovations that came out of it.
  • Kevin’s takeaways from the current state of affiliate marketing
  • The mistakes brands and affiliate managers do when managing affiliate programs

[04:50] Listen here to hear Kevin talking about his takeaways and insight into this year’s Awin Report.

[11:20] Kevin and Lee-Ann discussed how brands innovated during the pandemic, particularly using B2B partnership.

[17:30] Hear more about new technology companies that are coming through to help affiliates optimise their sales journey.

[28:25] Tune in to hear what are the key opportunities and benefits that a network needs to bring to a client’s affiliate program strategy to be recommended by Kevin to a client.

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We will be adding new episodes as we continue our 4th SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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