Have you been enjoying season 4 of the Affiliate Marketing Podcast so far? We have already been joined by some incredible guests this season and we have so much more to come. This week, Lee-Ann was joined by Christopher Tompkins, the CEO and Founder of The Go! Agency to discuss Facebook and Google Privacy Ads.
Christopher is an internationally renowned expert on digital marketing with more than two decades of experience. He has turned The Go! Agency into one of the top 10 marketing agencies in Florida and he has a very successful podcast – The Social Marketing Academy. To learn more, visit The Go! Agency online at www.gosalesandmarketing.com.
Listen to hear more about:
- Changes that Google and Facebook are making to privacy
- What advertisers need to do differently
- Changes in lookalike audiences and how to target properly
[06:12] Hear why Christopher thinks you should move away from Google Chrome.
[10:00] Christopher and Lee-Ann talk about why audience strategy is so important and touch on the idea of retargeting your audience from 28 days to 7.
[13:00] Christopher talks about budget changes and how to make the most of your budget using testing.
[19:00] Hear more about how marketers will use multi-pronged advertising planning and how this will work.
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We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!