The Affiliate Marketing Podcast – Better Collective with Marc Pedersen

Season 4 has been a great success so far as we have already been joined by some incredible guests and we have so much more to come. This week, Lee-Ann was joined by Marc Pedersen, the CEO US at Better Collective, a leading, international sports betting media group.

Marc Pedersen has worked at Better Collective since 2007 and has been an integral figure in helping the company become one of the foremost affiliates in the betting industry – both in Europe and the US. Today, he is responsible for Better Collective’s activities in the US, where the company has multiple offices and is present with leading brands in regulated states. To learn more visit Better Collective online at

Listen to hear more about: 

  • How Better Collective have built their presence in America
  • The evolution of the American betting market and operator licenses
  • How affiliates can engage with communities and the betting market

[04:05 ] Marc explains how the American betting market is much more immature than the European market.

[06:20] Lee-Ann and Marc discuss the education and engagement that Better Collective takes when working with bookmakers in the US.

[12:15] Learn about the importance of having an operating license and how easy it is to apply for one.

[16:30] Marc discusses how Better Collective engages with their communities and offers them the best betting experience.

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We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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