PlayStar Casino has secured market access in Pennsylvania. The multi-year deal with Caesars Entertainment comes ahead of the online casino brand’s US debut in New Jersey later this year.
A history of PlayStar Casino
PlayStar Casino signed a long-term partnership with the GiG platform earlier this year. They will power the site’s entry into the state by providing a series of igaming platform technologies.
The partnership is the latest in a series of big moves from the online casino. It beefed up its senior leadership team by appointing Per Hellberg as CEO and Dan Alexander as chief operating officer.
A profitable addition
An expansion into Pennsylvania will double PlayStar’s Casino’s total market share in terms of population and gross revenue. The company has also planned a number of local campaigns to capitalise on the spill-over from its branding and marketing in the state.
The online casino brand is expected to make its first submissions to the Pennsylvania Gaming Control Board (PGCB) as soon as possible.
Future plans
Co-founder and chief business development officer at PlayStar Casino, Adam Noble, said of the move: “We are thrilled to have secured market access in Pennsylvania through this multi-year deal with Caesars, allowing us to double our addressable market.
“This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year and will continue to seek such partnerships as we expand the PlayStar Casino brand.
“We are looking forward to working through the regulatory process with the Pennsylvanian Gaming Control Board and all going well look forward to launching to players in Pennsylvania in the first half of next year.”
