Penn National Gaming has secured a deal with Sportradar, which will allow the operator to use the sports content provider’s NFL data on its sports betting platforms.
According to the operator, they will now be able to use the official play-by-play data feed for the NFL, allowing them to offer a broader range of in-play betting options.
The data can be used both at land-based sportsbooks and on its Barstool Sportsbook app, powered by Kambi and scheduled to go live in Q3 2020.
Sportradar provides a range of content options in other sports for US operators, including a Bundesliga streaming deal with DraftKings.
Preparing for launch
Penn National signed a significant deal with online sports media outlet Barstool Sports in January 2020.
The partnership is scheduled to last for 40 years and covers both online casino games and sports betting.
Through this deal, Penn National also now owns a 36% stake in the website, which started as a sports and popular culture blog in 2003.
Big future opportunities posed by the Penn National/Sportradar partnership
Penn National Interactive Division SVP Jon Kalopowitz spoke about the new deal with Sportradar. He said the following.
“Delivering official NFL data to our growing, loyal audience, including over 66 million Barstool fans and our 20 million casino customers, will provide tremendous wagering opportunities where we operate sports books across the country.”
A mutually-beneficial relationship
Neale Deeley, VP of US Sales & Gaming for Sportradar, also commented on the new partnership. He referred to Penn National as being “at the forefront of sports betting” in the US, while also mentioning the below.
“We look forward to working together and providing a unique betting experience for their loyal customers during the upcoming NFL season and beyond.”
