Stars Group launches £100 million World Cup challenge

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The Stars Group, through its flagship PokerStars, BetStars and PokerStars Casino brands, has announced the biggest prize in online sports betting, with the launch of the Stars £100 Million Challenge.

The free-to-enter contest is open to adults in the UK, Sweden, Denmark, Norway and Finland, who must correctly select all 64 results (simply as a win, lose or draw prediction) from this summer’s Russia World Cup to win the ultimate cash prize.

If all are correctly selected, the winner will take home the lump-sum £100 million bounty. If more than one person wins, the prize will be shared equally.

Each eligible player has one free entry. However, players can gain additional entries by completing challenges at the PokerStars, BetStars and PokerStars Casino gaming sites, where millions of Stars customers play for winning moments.

The firm also noted that England cricket legend Andrew “Freddie” Flintoff is on board to promote the challenge.

“When we decided to launch the biggest betting promotion in history, we thought about hiring the biggest star in the world to be the face of the Stars £100 Million Challenge, but there isn’t a star that’s big enough so we got Freddie Flintoff,” joked Christopher Coyne, Chief Marketing Officer of Stars Interactive Group.

“Freddie wanted to be part of the promotion and when we said yes he was over the moon. That led to the campaign creative of shooting him into space.”