Top-tier sportsbook operator PointsBet today announced that it has entered a multi-year partnership with Catfish Bend Casino, one of Iowa’s leading casino, entertainment, and hotel destinations.

The partnership will include the launch of both premium retail and mobile sportsbook operations in Iowa, following proper licensing afforded by the Iowa Racing and Gaming Commission.

PointsBet and Catfish Bend Casino will work in tandem to build out a multi-faceted sports entertainment venue centrally located on the Catfish Bend property, including a sports bar, multi-screen video and odds display wall, and additional casino gaming options. The unique non-smoking venue will also welcome sports bettors and fans alike to participate in unparalleled viewing parties during major sporting events.

“PointsBet is thrilled to announce this partnership, enabling us to create a first-class sportsbook for Iowa’s sports bettors at one of the best casino resorts in the Midwest,” commented Johnny Aitken, PointsBet’s US CEO.

“Catfish Bend Casino’s executives – Gary Hoyer and Rob Higgins – are two of the most progressive and forward-thinking operators in the industry. We knew they were the perfect match for PointsBet’s long-term vision of gaming in the U.S. from day one.”

PointsBet will bring its best-in-market proprietary technology, modernised and premium brand mentality, expert trading practices, and proven growth marketing strategies to Iowa’s emerging sports betting market.

“We couldn’t imagine a better sportsbook to bring to Catfish Bend Casino and the state of Iowa,” said Hoyer. “The potential legalisation of sports betting in Iowa opens an exciting new opportunity for recreational and avid players, and PointsBet’s unmatched dedication to bettors makes them the ideal partner for our brand and go-to-market plan.”