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Pariplay announces landmark partnership with Svenska Spel and Casino

Sweden’s leading gaming operator is to share Pariplay’s full portfolio of games with its expensive audience as the gaming technology company, serving iGaming operators, announced the partnership the largest, and most successful gaming firm.
For Pariplay, the partnership marks a momentous breakthrough into Sweden’s recently regulated market -further asserting its leadership role in gaming’s emerging regions.
Through partnering with the state-owned Svenska Spel Sport & Casino, which has dominated Sweden’s regulated market since it went live on January 1, 2019. The steady market growth since January has meant that Svenska Spel Sport & Casino have proved an unmatched ability to engage Sweden’s diverse target audience.

Pariplay have been positioned for impressive growth through the rest of 2019 and beyond. The deal provides an exciting opportunity for Swedish players to enjoy Pariplay’s complete catalogue of casino games. These will reach a new audience – which promises to strengthen its role as an industry-leading supplier of engaging, innovative content.
Further bolstering the anticipation of the partnership is the upcoming launch of Pariplay’s exciting new online slot Lucky Vegas. While global release of Lucky Vegas takes place in 29th May, Svenska Spel Sport & Casino will be Sweden’s exclusive provider of the game for its first two weeks after launch. This will give local players the chance to enjoy a fresh new game via Sweden’s top gaming operator.
In addition to Sweden, Pariplay’s presence in Europe’s regulated markets has recently seen its services go live in Italy and Bulgaria. These accompany existing partnerships in the Uk, Germany and Belgium. The revolutionary games supplier also recently acquired B2B license in Romania and is in the process of currently expanding into Denmark, Portugal and Spain.

Jonas Nygren, VP Casino of Svenska Spel Sport & Casino, said: “We’re thrilled by our new partnership with Pariplay and what it will mean for all of Svenska Spel Sport & Casino players. Having already enjoyed success across many other regulated markets, we feel that Pariplay’s diverse collection of games will complement our existing product offering and give Sweden’s players even more exciting gaming experiences.”
Richard Mintz, Commercial and Marketing Director at Pariplay said: “Partnering with Svenska Spel Sport & Casino, Sweden’s largest gaming operator, cements our presence in the region and highlights our drive for forward-thinking innovation. This aligns with our strategic goals for 2019, which are focused on Pariplay continuing to collaborate with the leading operators in the industry’s biggest regulated markets.”

For more information about Pariplay’s new partnership with Svenska Spel Sport & Casino, contact Pariplay.
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