Igaming operator Mr Green, in collaboration with Blue Ribbon software, has developed ‘Personal Jackpot’, a unique in-house jackpots product for Club Royale members in Sweden.
Mr Green has taken another step towards offering a fully personalised user experience by introducing individual jackpots to their players. With ‘Personal Jackpot’, each player is a guaranteed winner and the jackpot widget allows players to follow their very own pot building up.
“Our new product ‘Personal Jackpot’ is a fully bespoke jackpot which adds an additional layer of excitement and anticipation during gameplay,” said Jacqui Gatt, Head of Gaming at Mr Green.
“In this first version, each player can see their current pot amount in the ‘My Account’ section as well as in-game. We look forward to continue development of this exciting new product together with the team at BlueRibbon by expanding our offering across all player segments and introducing more innovative functionalities over the coming months.”
Amir Askarov, co-founder and CEO of BlueRibbon, added: “We are excited to have partnered with Mr Green, an innovative and market-leading online casino brand.
“They, like us, believe that bespoke segmented and achievable jackpots can deliver tremendous added value to players and Personal Jackpot certainly delivers in this regard. In a sector where competition is so fierce, and player demand so high, jackpots can ensure Mr Green will stand out.”