NASDAQ-listed operator Esports Entertainment Group has begun onboarding hundreds of affiliate partners for the newly-relaunched VIE.gg esports wagering platform.
Among these new affiliate partners are influencers, esports teams, streamers and super affiliates.
The above parties hail from all corners of the world, including Asia, South America, Europe and North America.
Esports Entertainment Group was also recently awarded an operating licence by the Malta Gaming Authority (MGA).
“A very important part of our growth strategy”
Esports Entertainment Group first started registering a small number of interested affiliates for VIE.gg back in 2018. In the same year, it also announced affiliate marketing deals with 11 esports teams.
Looking at the long-term picture, CEO Grant Johnson emphasised the importance that this channel will have.
Johnson said the below.
“Our affiliate partners are a very important part of our organic growth strategy in 2020 and beyond, so it has been a high priority of ours to provide the comfort and security they need to partner with us and drive their valuable global audiences to VIE.gg.
“We believe that with the combination of our NASDAQ listing, capital raise and Malta license over the last 30 days we have a formidable competitive advantage to attract, support and grow with affiliate partners that we believe will lead to rapid organic growth for our newly relaunched VIE.gg esports wagering platform.”
Prestige has heightened in recent weeks
Affiliate Manager Christian Heinrichs believes that both the company’s recent NASDAQ Listing and MGA licence will only grow the amount of partners wishing to join the platform.
Heinrich’s thoughts were as follows.
“Affiliate marketing is a proven growth model for online gambling. Our affiliate streamers broadcast to massive, global esports audiences.
“Combined with the credibility and support of the many teams and leagues we continue to sign as affiliates, we believe our VIE.gg platform can quickly become the industry standard for safe, secure esports betting.”
VIE.gg will offer players real-money and exchange-style betting on esports events taking place across the world. This will be done via a peer-to-peer wagering system.