Bet2Day has announced that it will be rolling out iConvert’s customer-centric acquisition platform which will allow them to increase conversion rates, drive customer loyalty as well as recovering abandoned pre and post-registration players.

The new partnership comes alongside the launch of the new BetToday brand. Lasse Iversen, founder at Bet2Day, said: “As a totally new brand, we are striving to deliver a superior customer-driven experience to markets all over the world.

“This means rapidly growing into new markets with a mobile-first approach. Using iConvert we can do just that, focusing on communication with potential players before the CRM cycle to streamline the acquisition process.

“This will allow us to maximise every new customer registration, delivering an engaging experience right at the start of our relationship with customers. As we look to build on our initial success, keeping our strong FTD figures is critical, so we are really excited to implement iConvert to deliver these acquisition KPIs for us.

“We feel we have a real advantage over more traditional operators, who can only communicate with customers who register first. This leaves over 85 per cent of traffic left to abandon leaving no trace, until now. We can engage with the most challenging and unresponsive customer segment.”

The agreement will reach out to players from Norway and Germany, as well as offering bi-annual data analysis to introduce reactivation of iConvert’s player attributions in the near future.

Dan Morrison, CEO of iConvert, added: “It’s really exciting to be working with Lasse & his long-awaited brand launch, which holds such ambitious growth plans. We’re thrilled to be part of this.”