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21.com unites with Income Access to launch affiliate programme

New online and casino brand 21.com has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider.

The programme, which will be powered by the Income Access affiliate platform, will support player acquisition for the recently-launched brand, which aims to streamline the online casino experience.

Launched in June 2018 and licensed by the Malta Gaming Authority, 21.com provides players with a wide range of online casino games. Dubbed ‘casino on the go’, the brand features video slots powered by Quickspin, Microgaming, Pragmatic Play, Play’n GO and other leading software providers. 21.com also boasts an array of video poker games as well as baccarat, blackjack and roulette among its suite of table games.   

To celebrate the launch of its brand, 21.com is offering registering players a variety of promotional offers.

Robin Ivarsson, CEO at 21.com, commented: “Partnering with Income Access was an easy choice. Their platform gives our brand and affiliates a flexible solution to grow, while their track record is also impressive. With 21.com’s marketing mix including affiliates, media buys, social media and many other sources, we believe we have found the right formula for generating large volumes of traffic from affiliates, while also building brand awareness through other channels.”

Tara Wilson, General Manager at Income Access, added: “21.com’s launch of an Income Access-powered affiliate programme soon after the brand’s launch indicates both the importance of affiliate marketing to their overall acquisition strategy and the strength of our technology offering. We look forward to supporting customer acquisition for this important new addition to the online casino vertical.”

Affiliates promoting the 21.com brand will receive the standard 40% revenue share on referred depositing players per month. They will also benefit from round-the-clock support from the brand’s team of affiliate managers, along with the Income Access platform’s in-depth data and statistics to help measure, analyse and improve results.

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