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Onefootball partners with Sportradar for on-demand sports programming deal

Football media platform, Onefootball has partnered with Sportradar, global provider of sports data intelligence for the delivery of their OTT offering, where they are bringing Onefootball customers the best live and on-demand sports video programming from across the world.

After beginning to showcase premium football rights via a pay-per-view model through its own app in April 2019, and as part of a continued expansion, Onefootball will now use the Sportradar OTT platform, which marries data and video to ensure the optimal viewing experience.

While already using Sportradar data to create engaging sports content and to also power its live score service, Onefootball has recently announced their pay-per-view live streaming distribution partnerships with Sky Deutschland, Bundesliga, and DFB-Pokal matches in Germany, and Eleven Sports for domestic Serie C matches in Italy as well as selected premium matches in Belgium and Luxemburg.

Onefootball will now leverage Sportradar’s data-driven OTT solution to support the expansion of its OTT offering with further rights holders across the globe.

Onefootball CEO & Founder, Lucas von Cranach, said: “We are delighted to be taking our next steps in the streaming market and also build on our existing relationship with Sportradar by utilising and jointly customising their state-of-the-art OTT solution for our purposes.

“After test-launching in April, we have looked extensively for the most appropriate technological partner for the next chapter in this venture. Sportradar, with their global footprint, flexible solution and array of impressive work with other big industry names, is a natural choice.”

Sportradar’s Managing Director for OTT, Rainer Geier, added: “It’s a real privilege to have been chosen as an OTT partner by Onefootball – one of the most forward-thinking players in the sports content space.

“As we already enjoy a strong working relationship, we’re looking forward to enhancing that and providing them with market-leading streaming capabilities following their partnerships with Sky Deutschland and Eleven Sports.”

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