As the World Cup continues to gather momentum, Onefootball has revealed that through the thrilling group stages, it experienced high levels of engagement through more than 15.5 million match predictions.
The Berlin-based football media platform confirmed that across the 48 group stage matches, more than 15.5 million predictions were submitted through its match-prediction feature.
This is the first step in bringing the user to voice their opinion, which naturally leads them into a betting mood. As a result, this has proven itself as a very effective conversion driver for betting partners.
The massive number of predictions is a huge boost for Onefootball, and a clear indication of the synergy it facilitates between a contextual product integration and native advertising to male football fans, as the company enters international partnerships with betting companies.
As a result of this surge in activity, Onefootball is confident of breaking the overall record for unique match predictions in a single month, and the 1 million mark for unique predictions on a single match before the World Cup concludes on 15 July.
The current record for a single month stands at 25 million predictions, while the most placed on a single match is more than 860,000 for Brazil’s win over Mexico on 2 July.
Caspar von Klot, VP Business Development of Onefootball, said: “Onefootball has great insight into what football fans around the world want, and this allows us to create an in-app experience that drives engagement and time spent in the app.
“As it becomes increasingly evident that sport fans are likely to engage with a product if there is an element of gamification, at Onefootball we have successfully prioritised the match-prediction feature as a key part of the user experience.”