Peer-to-peer (P2P) sports betting marketplace ZenSports has extended its partnership with Paysafe, through the payments company’s marketing technology services provider Income Access.
Through the new deal, the company will launch an affiliate program – powered by Income Access’ software.
ZenSports was launched in March 2019 and is available across both iOS and Android mobile devices.
The new program launch announcement comes not long after Income Access revealed that it had made various updates to its reporting tools.
Building on a working relationship
After launching last year, ZenSports added Paysafe’s Skrill digital wallet to its payment options in July 2019.
Through partnering with Income Access, the sports betting platform will be able to bolster its business efforts further by utilising the company’s tracking and reporting features. Moreover, it will enjoy support from Income Access’ in-house affiliate marketing professionals.
ZenSports CEO and Co-Founder Mark Thomas said the following about the new partnership with Income Access and expanded relationship with Paysafe.
“We are thrilled to have the opportunity to partner with Income Access. They have an incredible network of affiliates that we know will love to use and promote our product.
“Their team has been instrumental in helping set up ZenSports for a successful launch in the coming weeks.”
ZenSports is available to international players outside of the US. Fans have the ability to bet on soccer, NFL, eSports and MMA – plus other leagues and sports.
Tara Wilson, Senior Vice President of Paysafe’s Income Access, said that she was looking forward to continuing a fruitful business partnership.
“Partnering with an internationally recognised brand like ZenSports is very exciting for Income Access and we look forward to supporting the growth of its unique product offering.
“We’re very much looking forward to the forthcoming programme launch and building on ZenSports’ existing business relationship with our Skrill sister brand.”