Yahoo launches BetMGM-powered sportsbook

Yahoo BetMGM

Yahoo Sports has this week launched its own BetMGM-powered sportsbook in the US. Players based in New Jersey will be able to wager on a variety of sports, while fans elsewhere in the country can view odds in the platform.

While the sportsbook is only available in the Garden State for now, Yahoo mentioned that it will soon be rolled out to other jurisdictions where sports betting is regulated. Players in eligible states will be able to bet both on their computer and through the Yahoo Sports app.

In a statement, Yahoo said the following:

“The Yahoo Sportsbook, powered by BetMGM, elevates the experience for sports fans. It gets them closer to the games they’re passionate about, and closes the loop from content to transactions.”

As it stands, legal sports betting is live in 13 US states. Six more have passed bills but are yet to launch, including Colorado after its recent referendum result. On top of this, a number of others are thinking about introducing the vertical to local players.

BetMGM also had their say on the launch of this new sports betting site. Scott Butera, the company’s president, said:

“We believe in appealing to players through a quality product, rather than spending a ton on advertising and promotion. We still do this, but it’s much better to do so with a great product.

“We believe that watching and experiencing sports works well with transacting with sports. Tying in sports content is therefore a natural fit. We’re committed to that and are excited about Yahoo. They feel the same way.”

In addition to the newly-launched sportsbook, Yahoo also has an established daily fantasy sports (DFS) product. An affiliate program, which offers a 25% flat commission structure, forms part of this.