Germany-based online social casino games publisher and developer Whow Games has launched an affiliate programme with Paysafe’s Income Access.
Through this agreement, the Montreal-based marketing technology and services provider will power Whow Games’ programme. Moreover, it will grant the company access to the Income Access affiliate network.
The Whow Games programme will offer affiliates a tiered revenue share structure, with their earnings going up as they refer more players.
Whow will utilise their own affiliate team to complement Income Access’ offerings, offering a rounded affiliate marketing experience.
“Excited to collaborate”
Headquartered in the northerly city of Hamburg, Whow Games operates both the Jackpot and MyJackpot brands. Combined, these have a collection of over 200 slot machines and table games. Users that use the brand’s online social casino products do not need to deposit or wager real money in order to play.
Affiliates who join the programme will earn commission of between 30% and 40%, depending on the amount of new monthly paying player sign-ups they attract. A ‘paying player’ is anybody who spends their money on additional chips, boosters, jokers or other in-game features.
Whow Games Chief Marketing Officer Sandra Braun expressed her delight at the company’s new partnership. She said the following.
“Whow Games is very excited to collaborate with Income Access, a partnership that gives us the opportunity to take advantage of their innovative and leading technology in combination with their considerable industry experience and knowledge.
“With their help and the start of our new programme, I’m thoroughly convinced that we can make our game platform even more successful and accessible to a broader audience around the world.”
Appealing to a broad audience
Whow Games’ offerings are available in 15 different languages. These include English, French, Italian, Spanish and Polish. Both Jackpot and MyJackpot are designed to emulate the experience of playing on a real-life casino floor.
Income Access Senior Vice President Tara Wilson also commented on the new partnership with Whow Games. Her thoughts were as follows.
“We’re happy to support the launch of the Whow Games affiliate programme through our software platform and affiliate network.
“Expanding our reach in the social casino vertical is especially important to our team as we continue to diversify areas in which we can provide guidance with achieving acquisition and brand exposure goals.”
Income Access upgraded its affiliate marketing software last November. Various changes were made, including the introduction of a new Single Sign On (SSO) feature.