The Lottery Office, an Australian online lottery operator, has launched an affiliate program with Paysafe’s affiliate marketing software provider Income Access.
Through this deal, The Lottery Office will use Income Access’ broad suite of services to leverage its growth Down Under.
The Lottery Office is licensed by the Northern Territory Government of Australia, which enables it to sell tickets to players in the country.
More comprehensive tracking technology
Income Access services that The Lottery Office will use include its award-winning reporting and tracking tools, as well as a variety of ad targeting features.
The reporting and tracking technology will allow members of the affiliate program, as well as the operator itself, to access a broad range of key data. This can then be used to make educated decisions related to the direction that their marketing campaigns should take thereafter.
As for the ad targeting capabilities, campaigns can be optimised depending on geo-location, device and time of day – in addition to other categories.
The Lottery Office CEO Jaclyn Wood had the following to say about the new partnership.
“The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
“A strong presence in the Australian market”
The Lottery Office has over 16 years of experience within the lottery industry. Players in Australia can use the operator to be given a matching ticket at their own choice of lottery, with the ability to pick from a variety of lotteries across the world after locally buying a ticket. Some of the brands in the operator’s portfolio include EuroMillions®, EuroJackpot® and US Powerball®.
Members of The Lottery Office’s affiliate program will benefit from competitive revenue commission schemes, as well as dedicated affiliate manager support.
Tara Wilson, Senior Vice President and General Manager for Paysafe’s Income Access, has also shared her thoughts on the launch of The Lottery Office affiliate program.
“We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch.
“Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”