The Formula 1 Championship motor-racing series is set to launch a live in-play betting offering via an agreement with sponsorship and data partner, Interregional Sports Group (ISG) along with Sportradar.
Using exclusive data from F1, Sportradar will initially be offering 30 unique markets during qualifying and on each race day, such as winner, podium places and top 10 finishes.
The offering will be expanded throughout the season with the addition of other bets, which include race head-to-heads and pole position head-to-heads.
As part of the agreement, Sportradar will be providing its Integrity Services, in order to help protect sport from potential risks of match-fixing.
The new service, which was first trialled as part of an exclusive partnership, is due to launch ahead of the 2020 season.
ISG Group Joint Chief Executive Tony Ragan said: “The potential for pre-race and in-race betting is huge and F1 itself is developing in a way that will continue to fuel opportunities for additional markets
“The potential for the betting markets was perfectly illustrated at the French GP where Sebastian Vettel who, despite a later tyre change, secured the fastest lap in the dying seconds of the race.”
David Lampitt, Managing Director of Sports Partnership at Sportradar, added: “F1 remains an untapped market for bookmakers, despite it being one of the richest data driven sports in the world.
“This partnership enables us to roll out enhanced data-driven products, which will provide additional betting opportunities both prior to and during live races, creating the most comprehensive offering available anywhere.”
The new service comes following ISG also announced a free-to-play betting game as part of its official partnership with F1 in March. The game utilises data collected and distributed. by Sportradar, with also having the right to sub-license betting partnership rights to selected gambling brands worldwide.