Gaming technology provider, Pariplay, has penned a new content-based partnership with MrQ.com, the bingo brand owned by UK-based operator of white label online bingo and casino brands, Lindar Media

Under the terms of the new partnership, Pariplay will make its full portfolio of online casino games available to MrQ.com via its Pariplay FUSION™ aggregation platform. 

Savvas Fellas, Managing Director at Lindar, lauded the new partnership: “We found Pariplay to be the best suited partner for our strategic growth and plans. We are very excited about the opportunities Pariplay FUSION™ will allow us to explore from both an acquisition and retention point of view. 

“With the right suppliers and the right technology, we can grow MrQ’s portfolio of slot content in the least amount of time with the least amount of friction.” 

Through its new integration with Pariplay FUSION™, MrQ.com will offer customers a portfolio that features game titles from third-party suppliers like Blueprint, NetEnt and Quickspin

The platform also leverages Pariplay’s own suite of innovative games, including popular titles like Viking Glory, Dragons of the North and Gold’orado. 

Richard Mintz, Commercial and Marketing Director at Pariplay, added: “Partnering with a successful bingo platform like MrQ is another key development in Pariplay’s overall growth. As an industry-leading supplier, our Pariplay FUSION™ platform delivers enhanced and innovative content that offers our partners an edge in the broader iGaming market. 

“We’re also proud to provide a seamless integration process that ensures players have access to unique and interactive gaming experiences.”

MrQ.com has continued to grow as a business since its launch in August 2018, with its success largely attributed to its affiliate programme and white label business. 

Prior to this partnership, Pariplay bolstered its presence in Europe’s regulated markets by launching its services in Denmark and Bulgaria. These accompany existing partnerships in the UK, Sweden, Germany and Belgium.