Online casino and platform services provider SkillOnNet has confirmed the launch of its latest white-label brand 44Aces, which it hopes will position the brand as “the best online casino for VIPs and top casino players,” via welcome offers and ongoing promotions.

The partnership will see 44Aces use the popular SkillOnNet affiliate back-end, which allows the entity to sell its services to top affiliates directly and control their own acquisition strategy as a result of the tools offered.

44Aces will utilise SkillOnNet’s products, services and experience including over 3,000 games, localised payment options and key licences.

Roberto Calo, CEO of 44Aces.com, commented: “We are excited to start our journey with SkillOnNet, as we believe the platform will provide a competitive edge thanks to the ongoing development in the games available and the player experience offered.

“44Aces will give both VIP and casual players a new look and feel while delivering the best customer experience with a personal touch. We look forward to embarking on this journey, and believe that 44Aces has everything it needs to compete with the top online casino brands.”

Jerry Land, VP of B2B solutions at SkillOnNet, said of the debut: “We are delighted that 44Aces has chosen SkillOnNet as its white-label partner, and we look forward to playing a significant role in the success of this exciting online casino brand in markets all over the world.

“SkillOnNet has emerged as one of the most successful online casino platform providers following phenomenons like PlayOJO and DruckGluck, as well as our long-standing brands PlayMillion and SlotsMagic. We believe 44Aces will be the next big success.”

Furthermore, the new offering is to also receive a number of online slots tournaments, a VIP rewards scheme and CRM platform, and builds upon a recent deal undertaken alongside new online casino brand MiamiJackpots, which gained SkillOnNet power.