Blueprint Gaming has extended its presence within the igaming industry after it reached a distribution agreement with Lindar Media for its flagship bingo brand MrQ.com.
Blueprint, who is a leading slots developer, will see a range of its titles go live as part of the distribution agreement along with MrQ.com, including its Megaways™ series and original titles.
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, commented on the agreement: “This is a great partnership for us and further demonstrates the appeal of our games.
“We know that our online slots work well as a cross-channel tool for online bingo operators and fully expect MrQ players to enjoy the thrilling experience that our innovative content offers.”
The integration of Blueprint’s diverse slots portfolio is set to significantly enhance the operator’s casino offering by allowing them to reach a wider audience via the use of its popular award-winning content.
Savvas Fellas, Managing Director at Lindar Media, added: “We’re excited to have secured this deal with Blueprint Gaming, which will allow MrQ players to enjoy some of the industry’s most fun and engaging slot games.
“This is an important step in our efforts to further improve the quality of our casino offering to complement our core bingo product. We can’t wait for Blueprint games to go live.”
The news follows on from the announcement that Blueprint Gaming has developed a new range of marketing and promotional tools that aim to help operators bring new and exciting gaming experiences for players.
The tools will allow operators to attract new customers while retaining existing customers and increasing dwell time, and will be available to use at any stage of the player lifecycle.
At the time, Matt Cole, managing director at Blueprint, stated: “These new tools are a key focus for us this year. We’ve worked closely with numerous top tier operators to gain feedback on their desired promotional activities and how best we can support them.
Blueprint Gaming’s titles can be played on over 100,000 land-based gaming terminals across the UK, Germany and Italy.