Poland’s largest bookmaker, STS has unveiled a new platform dedicated to affiliates. 

The portal, which is available through the operator’s affiliate site and acts as an affirmation of the operator’s deepened focus on the affiliate sector, has been launched to serve as a knowledge base to be used to learn the principles of the affiliate partnership and support the establishment of an effective and satisfactory partnership. 

Mateusz Juroszek, CEO of STS commented on the new launch: “We continuously look for and implement innovative solutions, which are reflected in the dynamic growth of STS. We strive to take maximum advantage of online traffic and successful development of a partnership network, through sourcing valuable editors. Thus, the initiative to create a platform dedicated to affiliate partnerships, which will be a compendium of knowledge for potential partners. We hope that these measures will contribute to reaching a broad range of customers.”

The Bookmaker has outlined its focus on effective and satisfactory solutions for its affiliate partners, offering a choice of the business model tailored to meet their expectations: Revenue Share, Hybrid or CPA. STS also offers an attractive commission structure, which will also benefit smaller partners. 

The announcement follows STS unveiling a new sponsorship deal with the country’s oldest football club, Cracovia.

As part of that deal, STS will be the official bookmaker of the club and will benefit as the club’s sleeve sponsor for another three seasons.

It builds on a successful period for the group, with it revealing that through numerous investments in the development of the betting offering, modern technologies and new functionalities for the STS users, it has increased its revenues more than tenfold in the last six years – from PLN 220 million to PLN 2.41 billion.