STS announces Enteractive deal

STS Enteractive deal

Polish sportsbook STS has joined forces with Enteractive’s (Re)Activation Cloud®, a leading platform in iGaming. The deal will form part of the operator’s attempts to boost its player conversion rates.

The software

The (Re)Activation Cloud® was developed specifically to handle one-on-one calls and strengthen customer loyalty as a result.

Mateusz Juroszek, STS CEO, said: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.

“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”

Enteractive’s entire focus is on player retention, powered by human interaction and technology. Its services intend to improve both player lifetime value and brand loyalty.

The company’s CEO and Founder, Mikael Hansson, said: “We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.

“With STS connected to our (Re)Activation Cloud, we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product.
“We look forward to ramping things up further and also laying the foundation to a strong and profitable partnership in the coming months.”
Strong locally, going global

STS is Poland’s biggest sportsbook, holding a share of 47% in the country’s iGaming market and sponsoring the national football team too.

Earlier this year, the operator announced a partnership in which ex-Manchester United goalkeeper Peter Schmeichel became a brand ambassador.

STS also has a well-established affiliate program. Its revenue share ranges between 25 and 35%. New affiliates, however, could earn up to 50% for their first month if they meet certain criteria.

In addition to the above, the bookmaker also unveiled a new dedicated platform for affiliates in June 2019.