Former Paddy Power Betfair executive appointed Sportradar CFO

International sports data analytics company Sportradar has announced the appointment of Alex Gersh as its new Chief Financial Officer

Formerly holding the same position at Paddy Power Betfair, Gersh’s move comes into play with immediate effect. 

With over 25 years of experience under his belt, the new Sportradar CFO will be based in the company’s London office. 

He will be responsible for Sportradar’s financial planning, management and performance, and will report directly to company CEO Carsten Koerl

“A business I have long admired” 

The new Sportradar CFO joins the company from his most recent spell at Cazoo, an startup which focuses on online car purchasing. Other businesses where he has held senior financial positions include Motorola and British Telecom (BT)

Gersh shared his thoughts about joining Sportradar, which were as follows. 

“Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries.  

“Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Supporting Sportradar’s global growth 

Sportradar has made a lot of moves to expand across the globe recently, particularly in sports betting. In May, the company signed a deal with US iGaming giant DraftKings – allowing the operator to stream live Bundesliga matches via its platforms. 

The company then further strengthened its presence in the US market by signing a deal with Penn National Gaming. Through this, the soon-to-launch Barstool Sportsbook app will utilise official NFL data. 

Alongside betting, it is growing its influence within markets through multiple other services. These include OTT and media and integrity, along with audiovisual. 

Sportradar CEO Carsten Koerl spoke about Gersh’s appointment and had the following to say. 

“We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organisations.  

“He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”