Racing Post has integrated leading UK sportsbook Betfair onto its mobile app. Through the new deal both have agreed, punters will be able to bet on horse and greyhound racing without having to go anywhere.
Growing its base
Betfair is the latest operator to be added to the sports betting tips site’s app, which is available on iOS devices. Paddy Power, which is also owned by Fluffer Entertainment, is included. Meanwhile, players can also wager with William Hill, Ladbrokes Coral and Bet365.
Sam Houlding, Commercial Director at Racing Post, said the following.
“We have a long and successful partnership with Flutter Entertainment in print, online and retail. We are delighted we continue to grow the ways in which we work together and add value to each other’s businesses.”
Rich Hayword, Betfair‘s Commercial Director, said: “Partnering with Racing Post’s mobile and desktop products broadens the options for both Betfair and Racing Post customers.
“We know our customers continue to use mobile more and more. The Racing Post app provides a superb experience for those wishing to bet on horseracing and greyhounds.”
A busy year
Racing Post has been busy growing its influence both in the UK and elsewhere. In September, it announced its expansion to 15 new markets worldwide.
In November, the company also expanded into the US market with partnering Pickswise. It’ll begin to offer its services in New Jersey, but expects to move into other states soon.
To prepare for its venture into the US, Racing Post made affiliate initiatives one of its priorities. Both manual and automated content provides information and insight, to punters in both America and elsewhere.