Pragmatic Play, one of the biggest software providers in the online gambling industry, has made its bingo debut in the Romanian market after settling an agreement with Princess Casino.
Princess Casino was first launched in September 2020 by its parent company Crowd Entertainment. Since then, it has become one of the strongest online casino brands in the regulated Romanian iGaming market, attracting the attention of Pragmatic Play.
Focusing on regulated markets with a multi-product portfolio
Now, an agreement has been settled between the two brands, allowing the software provider to offer its bingo games to Princess Casino’s customers. This is a significant step in Pragmatic Play’s international expansion and growing multi-product portfolio. The company hopes to offer everything from slots and virtual sports to live casino and bingo across regulated markets.
The CRM marketing manager at Crowd Entertainment, Daniela Asaftei, said this: “Bingo is a strong vertical, which perfectly blends with the casino background and brings an extra layer of entertainment to our players.”
“Our goal is to bring the best experience to the casino players in Romania, so we have expanded our relationship with Pragmatic Play to include Bingo in Princess Casino’s offering. After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”
Offering Romanian players the ultimate experience
Claire McDaid, vice president of bingo operations at Pragmatic, also commented: “We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.”
“With the results we’re already seeing on our slots and casino games with the Princess Casino brand, I have no doubt that the team there will make bingo equally as successful, offering the Romanian players a best-in-class experience.”