Oryx grows Colombian market influence with FullReto.co

Oryx Gaming has strengthened its foothold in Colombia by partnering with local operator FullReto.co. The company originally entered the market after penning a deal with WPlay.co last year.

Details of the deal

Through this agreement, FullReto’s partner company Grupo Vinnare will receive Oryx’s full turnkey solution. This includes its iGaming platform, access to its casino portfolio and the brand’s main sportsbook.

The offered casino portfolio will consist of over 8,000 games, developed by more than 100 providers. There will also be access to various promotional features. These include leaderboards, tournaments, jackpots and achievements.

Matevz Mazij, Oryx Gaming’s Managing Director, said:

“This deal is an important milestone for us, as we have provided all the components to ensure a streamlined and painless launch of the FullReto.co website.

“This year we have significantly grown our presence in Latin America, and we believe Colombia is a market that has great potential for us business-wise. Our partnership with FullReto.co will enable us to grow further in Colombia.

“Our turnkey solution provides Grupo Vinnare with all the tools and features they need for a smooth and successful start of the online operation and offers their customers an exciting betting and gaming experience.”

Grupo Vinnare’s presence in Colombia 

After the South American country regulated online gambling in 2016, Grupo Vinnare was the 16th operator to receive a licence here.

The group operates over 250 retail casinos throughout Colombia, in addition to the FullReto website.

Juan Pablo Barahona, General Manager of FullReto.co, said: “We are very excited about launching our online sportsbook and casino. Partnering with Oryx has provided us with a comprehensive solution, which supplies us with all the elements we need in order to offer our customers a top gaming experience while being fully-compliant.”