2020 has been a Happy New Year indeed so far for Oryx and that continued this week, with big news on two fronts.
The B2B gaming solutions provider, owned by Bragg Gaming, first released its data analytics platform on Monday. And today, it has announced a new partnership with Hub88 – a Coingaming Group integration platform.
These build on the momentum that the brand built towards the end of last year, which included growing its presence in Colombia.
The Hub88 deal
Through this new agreement, the Oryx Hub – Oryx’s aggregation platform – will be taken on by Hub88. Third-party content from the likes of BitCasino.io, Slots.io and Sportsbet.io will also be brought on.
Hub88 is seeking to grow its footprint within iGaming cryptocurrency. So, the above makes sense considering that’s what BitCasino specialises in. But along with various cryptocurrencies, Hub88 also enables traditional payments to be made.
Vladimir Nagine, Head of Hub88, commented on the new agreement with Oryx after its official announcement.
“Our mission at Hub88 is to provide an effective and simple solution for our partners,” he said.
“We are committed to offering players an extraordinary gaming experience. The Oryx platform is a well-known provider of speed, creativity and control and will significantly develop our offering with high-quality and innovative games.”
A new data analytics platform
This week, Oryx has also debuted its new data analytics platform. It’s the core part of the brand’s player engagement platform, which hasn’t been released yet.
The new data platform has two uses. Users can either integrate it into an external player account management system, or alongside the Oryx iGaming platform.
Real-time data collection and analysis will be enabled, from both first and third-party sources. Therefore, operators will have a better customer understanding and also be able to perform more effective segmentation.
Matevz Mazij, Managing Director of Oryx Gaming, said:”Having a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
“The Oryx data analytics platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.”