CampaignLive, a UK marketing news source, has disclosed that William Hill has released a call-to-market for a North American agency to lead its brand and marketing development for its William Hill US sportsbook property.
William Hill has not been quiet about the fact that 2019 will be the year in which the operator establishes itself as the leading betting incumbent for the newly liberalised US market following the repeal of PASPA.
A busy 2018 saw William Hill US grow its stateside presence beyond its properties in Nevada, as the UK bookmaker secured new wagering contracts with casino operator Eldorado Resorts Inc and US leisure/entertainment conglomerate MSG Networks.
William Hill’s early market movements saw Group Chief Executive Philip Bowcock reveal to investors that the bookmaker had manage to secure the largest active US wagering footprint – a key directive of William Hill’s corporate transformation programme
The creative agency review will be one of the first critical directives taken up by Sharron Otterman, recently appointed as William Hill US’ first Chief Marketing Officer.
The former NBC and ESPN media executive joined William Hill US executive team last July, tasked with establishing the bookmaker’s US marketing strategies for media planning, developing brand awareness and agency management amid a disrupted US gambling landscape.