America’s leading sports book operator, William Hill, has announced a new partnership with Paysafe Group’s marketing technology and service provider, Income Access.

The partnership has been put in place in order to enhance the current William Hill US affiliate program, by adding an industry leading tracking and reporting solution that will support affiliates as they optimise their performance in New Jersey.

This will see an increase in the opportunity for the addition of more affiliate partnerships in other states where William Hill US operates.

Sharon Otterman, Chief Marketing Officer at William Hill, said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US. By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”

The launch of the revamped William Hill US affiliate program on the Income Access platform will also offer affiliates a better opportunity to launch campaigns for the sports betting company in a much quicker time – with the company already operating more than 100 sports books across the United States. Both William Hill US and its affiliate partners will all benefit from a robust tracking software, which comes with in-depth reporting, flexible commission schemes and comprehensive ad serving tool.

While giving players the option to take the sportsbook with them where ever they go, William Hill US will also be offering live ‘InPlay’ wagering across a variety of different sports which include football, basketball, baseball, soccer, hockey and other select events and events throughout the year.

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”