Digital performance marketing services provider XLMedia has confirmed the appointment of Stuart Simms as the group’s new Chief Executive Officer. 

Simms, who will begin his new role from the 2 October 2019, brings with him a wealth of experience in the performance marketing sector having previously held several board and senior executive positions, including as Chief Executive Officer, of Rakuten Marketing

Chris Bell, Non-executive Chairman of XLMedia, commented: “We are delighted to welcome Stuart to XLMedia and believe he is ideally placed to help deliver the next phase of our growth.  His extensive knowledge of the performance marketing arena and technology makes him an ideal candidate to lead our business and both myself and the Board look forward to working with him.”

The current CEO of XLMedia, Ory Weihs, will continue his role as CEO until Simms’ arrival, and thereafter will remain on the board as a non-executive Director of the Company.

From the date of Stuart’s appointment, Ory will move to a Non-executive Director role, enabling him to continue to support the Board, whilst also allowing him to pursue other business interests outside of XLMedia.

Bell added: “I would also like to take this opportunity to extend our sincere gratitude to Ory for his outstanding contribution to XLMedia, a business he established in 2008. We are also pleased Ory will be remaining with the business as a Non-executive Director allowing the Board to continue to benefit from his expertise.”

During his time at Rakuten, Simms was tasked with carrying out a substantial transformation and re-structuring of the business, resulting in a return to growth. To achieve this, Simms drew upon the group’s in-house technology and integrate acquisitions, accelerating both revenue and profit growth.

As well as confirming Simms’ appointment, XLMedia has also confirmed that Inbal Lavi, currently Chief Executive Officer of XLMedia’s wholly owned subsidiary, Webpals Systems S.C.Ltd , has resigned from Webpals Systems in order to pursue other business interests.