Since launching its sportsbook in August, SugarHouse Online Sportsbook & Casino more than doubled its month-over-month New Jersey revenues from August to September. The surge comes after the repeal of PASPA back in May, with legal sports betting allowing fans to get in on the action.
The team at Rush Street Interactive, which operates the site, has seen live in-game betting growing tremendously, week-over-week. The start of the National Football League (NFL) season resulted in more than double the volume of bets on the PlaySugarHouse.com site and those numbers continue to rise. Betting on mobile devices is proving to be very popular with over 80% of all bets occurring on them.
“We’re very happy with the numbers we are seeing,” said Mattias Stetz, Chief Operating Officer of Rush Street Interactive. “We see that the player base is continuing to grow as the word spreads about the quality and volume of the different live in-game bets at PlaySugarHouse.com. We are at the start of the football season and are excited to see our numbers keep climbing.”
[American] Football is the most popular sport for punters in New Jersey to wager on. There are at least fifty different betting options during any given game, allowing players to bet on things like how many touchdowns a quarterback will throw, the outcome of the current drive, or if a team can cover the spread.
“Our casino bets have also grown since the launch of sports betting,” added Stetz. “Thanks to the deep integration of the sportsbook and the casino in both Android and iOS mobile apps and the desktop site, and players being able to use the same account and wallet, PlaySugarHouse.com casino has also grown across the board.”
SugarHouse launched an affiliate programme with igaming-focused marketing software provider Income Access (part of the Paysafe group) back in December 2016.