PlayOJO is launching the ‘Winning in the Rain’ campaign – a month long campaign which will be compensating people who have had their plans ruined by the unpredictable weather.
Over a quarter of Brits have admitted to losing over £100 through cancelled plans due to the bad weather this summer, with 24 per cent of Brits cancelling holidays both home and abroad due to the poor weather affecting their travel plans.
The report, which has been commissioned by the fair online casino PlayOJO has revealed the economic impact of the weather on 2,000 Brits, as well as gathering their more emotive thoughts on the unpredictable summer.
Be it reshooting wet wedding pictures or providing all the food and drink for your next barbecue, PlayOJO will endeavour to make wetter better for some of those affected.
The campaign has seen PlayOJO partner with Love Island and Reality TV personalities Olivia Buckland and Alex Bowen, two celebrities who are well accustomed to good weather having spent eight sunny weeks in Mallorca – but were also close to having it destroy their social events, even very nearly their own wedding!
Alex Bowen commented: ”The wet weather this year has been so unpredictable, Liv and I can’t plan what we want to do this summer without the weather having a real impact, it’s been so frustrating.
“Although you’ll know us best for living in the sun, we’ve actually been really unlucky with the weather. Our wedding, and even a trip to Barbados has been met with rain. That’s why we’ve teamed up with PlayOJO to help to give back to others who have had their plans rained on this summer.”
A spokesperson for PlayOJO, who are challenging the UK online casino by being fair and transparent said: “This summer may have given us our hottest day on record, but its inconsistency has also wiped out birthdays, barbecues and even whole festivals.
“After the consistently glorious summer of 2018, the summer of 2019 will be known as the UK’s ‘sunpredictable summer”
So whether your wedding day was rained on, your holiday was cancelled or your barbecue got soaked – PlayOJOwants to hear from you. Simply visit https://www.facebook.com/PlayOJO/ or post on Twitter/Instagram with #WinningInTheRain and tell us the story of how bad weather ruined your day and PlayOJO will look to creatively compensate those stories most in need of a fix.