The Pennsylvania-based Parx Casino, owned by Greenwood Gaming & Entertainment, has officially launched its online sportsbook in the neighbouring New Jersey market.
While operating in partnership with GAN and Kambi, the Parx sports betting offering has now become accessible to players in the Garden State, which is its second market after the operator’s native Pennsylvania.
The sportsbook underwent a three-day soft period last week, before they were approved to launch around the clock. Parx Casino patrons can also link their Reward Card online to their counterpart internet gambling account.
Parx Casino and GAN launched the original, Pennsylvania-facing version of the online sportsbook in June, following the roll out of a land-based service through a partnership with Kambi in January.
GAN chief executive Dermot Smurfit said: “Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market.
“This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous states.”
John Dixon, chief operating officer of Greenwood Gaming & Entertainment, added: “GAN has now ably demonstrated it abilities to serve our business needs in multiple States which aligns with the cross-border nature of our existing retail gaming customer base.
“GAN’s launch in New Jersey was a case study in on-time delivery and professional excellence and will enable our patrons to gamble online in either Pennsylvania or New Jersey, as they wish.”
August saw Parx Casino attract $6.0m in sports bets and $621,000 in revenue from its sportsbook operations in Pennsylvania.